Dude... way brighter than any other light. I can't believe how bright this thing is. It attracts other people more than fish though, so don't use it near a main channel if you don't want to talk to people about how it works. My kids love swimming over top of it too, so it has been great for our end of summer parties. I can't wait for the weather to warm up and get out on the bay again with it!

I have the Reel BriteBite 12v light and it is awesome. I have used it out on the bay and in the inlets and it has always produced fish. I can stay clear of trying to cast at people’s dock lights around their boats and stuff cause I can easily set up my own light off my boat now. Stoked on my experience with it and looking forward to summertime to target some warm water species. Super easy to use and hook up as well. Also on top of a rad light, they have some cool hats with logos that glow. Customer service is also on point. !!

"We don’t fish at night without the light on.. it brings them in and the rest is up to you!!" "We love our IllumiSea light. Never go drifting at night without it!"